Developing a Buyer Persona

As the marketing director, you have been assigned the task of creating a buyer persona for your company. Use the information from the course materials and from conducting additional research to answer the following questions: What is the role of research in developing a buyer persona? What information will you need to gather for your “ideal customer”? How will the organization be able to use the buyer persona for marketing strategy development?

Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style.

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