Describe what is meant by hetero-trait-mono-method, monotrait-heteromethod, and heterotrait-heteromethod in the multitrait-multimethod matrix approach. Explain what these concepts are supposed to assess.

1. Of all the various kinds of validity (predictive, convergent, face, content, discriminant, etc.) are there some forms of validity that are more important than others? Are they all equally important? 2. Describe what is meant by hetero-trait-mono-method, monotrait-heteromethod, and heterotrait-heteromethod in the multitrait-multimethod matrix approach. Explain what these concepts are supposed to assess.

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