1) Describe THREE (3) ways to show the close connection between culture and media
(or mass communication), using at least ONE (1) example to illustrate each way.
2) Explain what a “stereotype” is using examples of “positive” and “negative”
stereotypes to illustrate. Discuss ONE (1) reason why even a positive stereotype is a
problem socially and culturally. Describe THREE (3) ways to show how media
presentation of stereotypes gives stereotypes a life of their own. Finally, offer ONE
(1) suggestion of how media’s power to give stereotypes a life of their own can be
reduced or undermined.
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