Chapter 10 gives six factors considered important when choosing mixed methods design, organize these six factors by order of importance based on your research. My topic is corporate social responsibility effect on profit
Describe Mixed Methods Research Because mixed methods research is still somewhat unknown in the social and human sciences as a distinct research approach, it is useful to convey a basic definition and description of the approach in a method section of a proposal.
Begin by defining mixed methods. Recall the definition provided in Chapter 1.
Elements in this definition can now be enumerated so that a reader has a complete set of core characteristics that describe mixed methods (see a more expanded view of defining mixed methods research in Johnson, Onwuegbuzie, & Turner, 2007): It involves the collection of both qualitative (open-ended) and quantitative (closed-ended) data in response to research questions or hypotheses.
It includes the rigorous methods (i.e., data collection, data analysis, and interpretation) of both quantitative and qualitative data. The two forms of data are integrated in the design analysis through merging the data, explaining the data, building from one database to another, or embedding the data within a larger framework.
These procedures are incorporated into a distinct mixed methods design that indicates the procedures to be used in a study. These procedures are often inform by a philosophy (or worldview) and a theory (see Chapter 3).
Explain that many different terms are used for this approach, such as integrating, synthesis, quantitative and qualitative methods, multimethod, mixed research, or mixed methodology but that recent writings, such as the SAGE Handbook of Mixed Methods in the Social & Behavioral Sciences and SAGE’s Journal of Mixed Methods Research, tend to use the term mixed methods (Bryman, 2006; Creswell, 2015; Tashakkori & Teddlie, 2010).
Educate the reader about the background of mixed methods by reviewing briefly the history of this approach to research.
It is a methodology originating around the late 1980s and early 1990s in its current form base on work from individuals in diverse fields such as evaluation, education, management, sociology, and health sciences.
It has gone through several periods of development and growth, and it continues to evolve, especially in procedures. Several texts outline these developmental phases (e.g., Creswell & Plano Clark, 2011, 2018; Teddlie & Tashakkori, 2009).
This section could also include a brief discussion about the importance or rise of mixed methods today. Through indicators such as federal funding initiatives, dissertations, and the discipline-specific discussions about mixed methods found in journals across the social and health sciences. (see Creswell, 2010, 2011, 2015).
Follow this section with statements about the value and rationale for the choice of mixed methods as an approach for your project.
At a general level, we choose mix method because of its strength of drawing. On both qualitative and quantitative research and minimizing the limitations of both approaches.
At a practical level, mixed methods provides a sophisticated, complex approach to research that appeals to those on the forefront of new research procedures. It also can be an ideal approach if the researcher has access to both quantitative and qualitative data.
Comparing different perspectives drawn from quantitative and qualitative data Explaining quantitative results with a qualitative follow-up data collection and analysis.
Developing better contextualized measurement instruments by first collecting and analyzing qualitative data. Then administrating the instruments to a sample Augmenting experiments or trials by incorporating the perspectives of individuals. Developing cases (i.e., organizations, units, or programs) or documenting diverse cases for comparisons.
A more complete understanding of changes needed for a marginalized group through the combination of qualitative and quantitative data Evaluating both the processes and the outcomes of a program, an experimental intervention, or a policy decision
5.Indicate the type of mixed methods design that will be used in the study and the rationale for choosing it. A detail discussion of the primary strategies available will discuss shortly. Include a figure or diagram of these procedures.
Note the challenges this form of research poses for the inquirer. These include the need for extensive data collection, the time-intensive nature of analyzing both qualitative and quantitative data. The requirement for the researcher to be familiar with both quantitative and qualitative forms of research.
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