Overview: You must submit an Excel-based (.XLS) matrix comparing the following analytics platforms: Adobe Analytics (previously SiteCatalyst), Google Analytics (free), Google Analytics Premium, and IBM Digital Analytics (formerly Coremetrics).

Prompt: The matrix should include of a description of the feature commonalities including:

• ï‚· Data collection method
• ï‚· Standard traffic reporting
• ï‚· Custom conversion reporting
• ï‚· Custom visualizations
• ï‚· Data warehouse support for extensive data queries, type of tracking beacon, and available included support toolsGuidelines for Submission: This submission should be two to three pages (not including cover pages and resources if applicable), with double spacing, 12-point Times New Roman font, one-inch margins, and APA style citations. You will be expected to include at least two outside resources aside from the textbook, with in-text citations and a separate reference page at the end of your submission.

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