A.P.A. Citations:

Visual Rhetoric/ Definitions of Visual Rhetoric (2018). Retrieved August 15, 2019 from the Visual Rhetoric Wiki of James Madison University: https://en.wikibooks.org/wiki/Visual_Rhetoric/Defi…

Visual Rhetoric/ Mediums and Manifestations of Visual Rhetoric (2018. Retrieved August 15, 2019 from the Visual Rhetoric Wiki of James Madison University: https://en.wikibooks.org/wiki/Visual_Rhetoric/Medi…

Visual Rhetoric/ Modality and Visual Representations of Reality (2018). Retrieved August 15, 2019 from the Visual Rhetoric Wiki of James Madison University: https://en.wikibooks.org/wiki/Visual_Rhetoric/Moda…

The Rhetoric of Brand Identity: Nike (2018). Retrieved August 15, 2019 from the Visual Rhetoric Wiki of James Madison University:

https://en.wikibooks.org/wiki/Visual_Rhetoric/The_…

Purpose: This assignment practices critiquing a situation or text while highlighting rhetorical modes to lead up to an argument.

SECTION ONE

Directions: Answer each question using complete sentences. While most of the answers can be found verbatim from the assigned readings, do your best explain the concept from your own words or understanding. All direct quotations, summary, and paraphrasing requires parenthetical citation.

⦁ What is rhetoric?

⦁ What is the difference between vectors and modality?

⦁ What is intertextuality? Provide an example that is not in the reading and explain how it is an example of intertextualty.

SECTION TWO

Directions: Answer each question using complete sentences. While most of the answers can be found verbatim from the assigned readings, do your best explain the concept from your own words or understanding. All direct quotations, summary, and paraphrasing requires parenthetical citation.

⦁ In the reading, there are several examples that analyze film as a form of visual rhetoric. After reading the film section, watch this movie trailer for the 1967 film The Graduate: After watching, describe what elements of visual rhetoric you saw and explain the potential impact that rhetoric may have upon the viewer. How does the visual rhetoric change one’s interpretation of a scene, character, or mood?

⦁ Review the advertisement on the right. If you need a larger version, one has been uploaded. What elements of visual rhetoric are present in the advertisement? Is the viewer being persuaded to purchase a product, or is the viewing being persuaded to buy into the lifestyle the product suggests?

⦁ In your opinion, is understanding how visual literacy functions important? Why or why not?

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