Learning Area
Student Learning Outcome
Content knowledge
Demonstrate content knowledge by answering questions about specific content (subject matter) from units studied and incorporate this knowledge when speaking or writing about the content topic.
Reading
Preview a textbook chapter to successfully predict content and organization, annotate several paragraphs in a textbook to locate and identify essential elements, including topic, main idea, topic sentences, details and transitions, paraphrase an article by restating main ideas, and outline an article or section of a textbook to highlight the relationship between ideas and their relative importance.
Writing
write papers that utilize one or more critical thinking skill (i.e. summarizing, responding evaluating, and synthesizing).
Note-taking
Listen for the relationship between ideas, structural clues, main ideas and key words. Use symbols, abbreviations, and a system of hierarchy. Utilize a note-taking system such as the Cornell method.
Language
Use appropriate language to support summary response, evaluation, and synthesis, and for polite requests in spoken and written communication.
Rhetorical Thought Pattern
Demonstrate the ability to identify the features and language characteristics of summary response, evaluation and rhetorical thought patterns and be able to organize ideas in communication using these patterns.
Important Dates:
Topic: In this unit, we have focused on the topic of media literacy as it relates to social media. In this paper, you will choose a company or organization, examine and critique their social media presence and respond by recommending a future course of action. Your paper should integrate ideas (quotations, paraphrases, and/or summaries) from at least two sources in this unit. The goal is to demonstrate that you understand the main points of each source and can apply the critical thinking skills of evaluation, response and synthesis by making connections between sources and integrating your own ideas to formulate a recommendation.
Procedure:
Step 1: Choose a company
Step 2: Analyze their social media
Step 3: Write a critique
Step 4: Synthesize and Respond
Step 5: Brainstorming & Prewriting
Step 6: Writing the draft of CTP 3
Step 7: Visiting a tutor—60 minute appointment
Step 8: Formatting your paper and submitting it
Assessment: The Critical Thinking Paper is worth 13.3% of the final course grade. The instructor will use a rubric to evaluate the papers. Areas of evaluation will include application of course content, task-related skills, and language use.
CTP 3 Rubric New
CTP 3 Rubric New
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeTask Related Skills – Examination • Choose a company with strong social media presence • Background: what is the business and how has it changed • Choose and describe a historical (pre 2000) advertisement • Choose two current social media posts • Identify the target audience
20.0 pts
Excellent
19.0 pts
Great
18.0 pts
Very Good
16.0 pts
Average
14.0 pts
Unsatisfactory
12.0 pts
60%
0.0 pts
Missing
20.0 pts
This criterion is linked to a Learning OutcomeTask Related Skills – Evaluation (20%) • Identify who created the media message • Recognize what the media maker wants you to believe or do • Name the “tools of persuasion” used • Discover the part of the story that’s not being told • Define and discuss two social media principles and use these principles to evaluate the social media posts
20.0 pts
Excellent
19.0 pts
Great
18.0 pts
Very Good
17.0 pts
Good
16.0 pts
Average
15.0 pts
Passing
14.0 pts
Unsatisfactory
13.0 pts
65%
12.0 pts
60%
11.0 pts
55%
0.0 pts
Missing
20.0 pts
This criterion is linked to a Learning OutcomeResponse (20%) • How can this company’s social media strategy be improved?
20.0 pts
Excellent
19.0 pts
Great
18.0 pts
Very Good
17.0 pts
Good
16.0 pts
Average
15.0 pts
Passing
14.0 pts
Unsatisfactory
13.0 pts
65%
12.0 pts
60%
11.0 pts
55%
0.0 pts
Missing
20.0 pts
This criterion is linked to a Learning OutcomeContent – Content Completeness (10%) The student gives a complete response to all aspects of the prompt and demonstrates content knowledge.
10.0 pts
Excellent
9.5 pts
Great
9.0 pts
Very Good
8.5 pts
Good
8.0 pts
Average
7.5 pts
Passing
7.0 pts
Unsatisfactory
6.5 pts
65%
6.0 pts
60%
5.5 pts
55%
0.0 pts
Missing
10.0 pts
This criterion is linked to a Learning OutcomeContent – Content Accuracy (10%) – The student includes course source information accurately.
10.0 pts
Excellent
9.5 pts
Great
9.0 pts
Very Good
8.5 pts
Good
8.0 pts
Average
7.5 pts
Passing
7.0 pts
Unsatisfactory
6.5 pts
65%
6.0 pts
60%
5.5 pts
55%
0.0 pts
Missing
10.0 pts
This criterion is linked to a Learning OutcomeLanguage – General Writing Skills (5%) – The student demonstrates writing skills at the sentence, paragraph, and whole-paper level. • The whole paper has coherence: ideas can be understood; some reader effort may be necessary only rarely. • The sentences and paragraphs show cohesion: consistent and strategic movement of ideas is evident and simple transitions show connections between ideas, sentences. • There is consistent formation of complete sentences: simple and compound, and complex sentences. • There are general paragraphing skills: topic sentence, development, concluding sentence. • There may be emerging paraphrasing skills, such as application of reporting verbs, use of the student’s own words, and possibly added commentary.
5.0 pts
Excellent
4.75 pts
Great
4.5 pts
Very Good
4.25 pts
Good
4.0 pts
Average
3.75 pts
Passing
3.5 pts
Unsatisfactory
3.25 pts
65%
3.0 pts
60%
2.75 pts
55%
0.0 pts
Missing
5.0 pts
This criterion is linked to a Learning OutcomeEditing (5%) • carefully fixes grammar, spelling, and punctuation mistakes.
5.0 pts
Excellent
4.75 pts
Great
4.5 pts
Very Good
4.25 pts
Good
4.0 pts
Average
3.75 pts
Passing
3.5 pts
Unsatisfactory
3.25 pts
65%
3.0 pts
60%
2.75 pts
55%
0.0 pts
Missing
5.0 pts
This criterion is linked to a Learning OutcomeLanguage – Examination, Evaluation and Response Language Strategies (5%) The student used language strategies (taught in class) for examination, evaluation and response such as attribution phrases.
5.0 pts
Excellent
4.75 pts
Great
4.5 pts
Very Good
4.25 pts
Good
4.0 pts
Average
3.75 pts
Passing
3.5 pts
Unsatisfactory
3.25 pts
65%
3.0 pts
60%
2.75 pts
55%
0.0 pts
Missing
5.0 pts
This criterion is linked to a Learning OutcomeLanguage – Attribution (5%) – The student clearly names sources and uses citations when borrowing ideas and words.
5.0 pts
Excellent
4.75 pts
Great
4.5 pts
Very Good
4.25 pts
Good
4.0 pts
Average
3.75 pts
Passing
3.5 pts
Unsatisfactory
3.25 pts
65%
3.0 pts
60%
2.75 pts
55%
0.0 pts
No Marks
5.0 pts
Total Points: 100.0