By the end of this module, you should have completed the rough draft of your group’s portfolio. Be sure to apply the principles from this module to create the Integrated Marketing Communications Creative Brief page. Click here to see a sample IMC Creative Brief. If necessary, make edits to your key messages, tactics, and comps so that they reflect the creative brief and are aligned to overall objectives. The company is Amazon.
The following must be present:

An advertising campaign portfolio comprising of: ï‚· Home Page (include relevant background information about your group and the real or fictional product/service/company) ï‚· Annotated Bibliography Page ï‚· Situational Analysis and Audience Research Page ï‚· Strategic Objectives Page ï‚· Creative Brief ï‚· Key Messages Page ï‚· Tactics Page, Thumbnail Sketches of Ad Concepts, Broadcast Media Scripts, Other copywriting and art samples/comps ï‚· IMC Recommendations , A client presentation comprising: ï‚· Plan overview ï‚· Comps and descriptions of advertising deliverables ï‚· Mechanism for client feedback

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