Company Description and SWOT Analysis

In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice..

Write a 3–5-page paper in which you do the following:

Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell. The name of my nonalcoholic beverage is Equalizer Sparkler Energy Drink

Develop your company’s mission statement and provide a rationale for its components.

A template will be provided.

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

Outline at least three types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.

Format your assignment according to these formatting requirements:

Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format.

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