This week you are going to conduct a Consumer Behavior Analysis. Specifically address the type of customer your business addresses and how you influence their shopping and buying habits. Also identify any threats that could influence changes in their behavior. You can choose to be a discount retailer, grocery chain, or specialty apparel shop.

The paper must be 3-5 pages of content. You will need to include your cover page and reference page (not included in the content requirement). Utilize a minimum of 4 references you will incorporate into your paper. A cover page and reference page are required. They are not included in the 3-5 page requirement. Format your submission to APA 6^th edition standards.

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