complete the market research questions of this industry digital content marketing saas

course reflection 14
March 5, 2023
quality improvement initiative based on evidence based practice 1
March 5, 2023

complete the market research questions of this industry digital content marketing saas

Your task is to profile the industry. To do this, please find and carefully read relevant articles or reports about the industry published in 2019 and summarize them. Remember to save all relevant data/numbers, names of companies, names of individuals quoted as industry experts, and names of any organizations engaged in the industry and reference all the information you found. It would be especially useful if you could, among other things, the following:

Macro Information

  • Provide data of monthly employment in the industry from Q1 2005 to latest available quarter. (www.BLS.gov)
  • Download useful FRED and Census data with mentions of industry name.
  • List the key trends of the industry, including positive factors and negative challenges.
  • Search recent M&A activities in the industry.

Basic introduction

  • Define the industry. (Wikipedia)
  • Describe the goods / services provided by this industry. (Best obtained from industry sources, such industry association websites)
  • Categorize the goods / services by application, type, price range, etc. with images, if applicable.
  • Interpret the supply chain.
  • State the geographic distribution of the industry and its market suppliers and customers.
  • Look for pictures from latest events, trade shows, etc.

Market Performance

  • Get the quarterly industry gross output, inputs, and real value added in $ from Q1 2005 to latest available. (www.BEA.gov)
  • Find the historical and forecasted market size, volume of units sold*, and number of industry customers by type in next 5 years in $. (www.statista.com) (www.visualcapitalist.com)
 
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