Each August, Business Week magazine features a survey of global
brands as a cover story. The top-ranked brands for 2008 are shown
in the textbook as Table 10-2. Browse through the list and choose
any brand that interests you. Compare its 2008 ranking with the
most recent
rankinghttp://www.businessweek.com/interactive_reports/top_brands.html.
Assess how the brand’s ranking has changed and support your
assessment with outside sources.
Compare and contrast consumer perceptions and attitudes between
two products of your choice with two different countries of
origin.
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