company is Coca Cola – this is the same work you done last time but on a different topic – see the brief have also attached the reading lists to use for references (I will attach the work you done last time to see the layout i need)

Harvard Referencing – the reading list is 3 of the references for the key learnings

3 references are needed for Coca Cola marketing activities

Assignment Brief – Introducing and naming products and brand extensions
Company – Coca Cola

600 words (200 words PER key learning)

Task:

• Identify three academic journal articlesrelating to the topic and one key learning from each article.  The full references of the three articles are required. (I will be providing the articles that you need to use at the end of this brief)
• The explanation (200 words for each key learning) – should examine your chosen brand’s key activities (include a source for this too)in relation to the chosen topic (Introducing and naming products and brand extensions) and to the three key learnings from the academic research articles cited (the article that I will provide)

You must be concise: e.g. one sentence for each key learning from each article. You must use your own words, do not copy and paste a quote from an article.