Company: EBAY
Assignment Overview – Write A Situation Analysis For Your Paper 3 single spaced (MLA citation)
Use Times New Roman, 12-point font, 1-inch margins
Before you can investigate or identify problems in a company, you must have a solid understanding of that company.Do they have a long-term strategic plan?What is that plan?Do they have mission or vision statements, and if so, what are they?How strong are their financials?Current and historically.What is the competitive environment?Are there any ongoing legal issues?Does it operate in a regulated environment?Who are their critical stakeholders?Is a positive public perception important to the company?Does your company have a positive or negative public perception?
Use databases (e.g., IBISWorld and Business Insights: Essentials) and company filings (e.g., 10K) to provide an overview and synthesis of your company’s current situation.Organize this analysis into three sections: 1) Internal Performance, 2) Industry Perspective, and 3) Environmental Factors
This analysis should be three pages in length. This is not just a regurgitation of your research, it’s a synthesis and summary of all that you’ve found.Every sentence should deliver some kind of information.There is no room for fluff.In addition, include a page of sources cited (at least 5).If you do a great job on this, it will provide the basis for the first section of your final paper.