How often should an organization’s vision/mission be changed in light of strategy evaluation activities? Explain your rationale

Textbook:

David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts and cases (16th ed.) [VitalSource Bookshelf version]. Boston, MA: Pearson. Retrieved from https://online.vitalsource.com/#/books/97801341679…

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Please respond to my classmate response below:

A mission statement should remain constant since it is a message explaining why the company exist. It may need to be re-evaluated if significant changes are made or if the original purpose of the business changes. However, I feel a vision statement should be re-evaluated every 1-2 years. You would want to ensure that it reflects the advances and changes the company undergoes. I feel businesses are constantly evolving and their mission statement should reflect as such.

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