chapter 7

Analyze and describe how social media could influence
each stage of the Customer Decision Journey for a customer deciding where to go on vacation. Please be specific and cover each stage. Use the modified customer decision journey not the traditional journey.

chapter 9

Pick out three brands from a particular industry. Be sure to list them. How are they positioned? Which is the best in your view? Why is that particular brand the best in your view? Assess each (of the three) brand’s awareness level and consumer loyalty level. What is each brand’s personality? Looking into the future, do you believe any of the 3 will be faced with specific relevance issues? Elaborate

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