Please answer the following questions about “Abb Ltd.” your firm of study.

NOTE: Ch. 7 book pages info., are attached on the order to use as a reference.

1. Your firm’s business strategy as that term is explained in the Chapter. (Note that there are many different types of strategy and so connect your company’s strategy to the business strategy description.) After describing its strategy, include in your description whether the company you are studying is engaged in cost leadership, or differentiation, as its competitive advantage, and either industry-wide or segmentation as its focus (as explained by Porter and described in the Chapter). Explain why you made that choice and provide specifics about the firm’s actions.
2. How customer centric your company is in terms of the factors identified in Table 7.2 and discussed in the accompanying pages. Choose at least 5 factors in the table and describe the manner in which your firm engages in either being product-centric or customer-centric. Be able to provide specific examples of which ones you find most relevant to your firm.
3. The a) organizational and b) home country culture of your company and how it is impacting its expansion. What are specific challenges that the firm is or has encountered relative to these two types of cultures?

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