1. From Munday’s Standard Market Research checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclub (D), and provide three subcategories that should be evaluated. (See item C1 [airport] for a guide.)
2. Why does Hard Rock put such serious effort into its location analysis?
3. Under what conditions do you think Hard Rock prefers to franchise a café?

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