Use the Normative Case Study format to complete a case study on HBR following the below formatting:

HOW TO WRITE A

NORMATIVE CASE ANALYSIS

Analyze a case using the six steps of the Normative methodology. Once this analysis is complete and you are to the point of making a recommendation or suggesting a solution, please outline the steps you’ve taken to get there.In other words, outline each of the six steps in regards to your chosen case.Your outline will be structured like the one below.Be sure to provide enough detail to create solid support for each of the major areas.

NORMATIVE CASE METHOD

Step One:COMPREHEND/SUMMARIZE CASE SITUATION

*speed read the case

*read case carefully, taking notes and underlining important facts

*provide a one paragraph summary of the case

Step Two:DIAGNOSE PROBLEM AREAS

*identify problem areas

*list facts by problem areas from notes and a rereading of the case

*use evidence from the case to diagnose each problem area in turn

Step Three: STATE PROBLEM

*state the major (overall) problem of the case

*state the problem in one sentence

*relate the problem to problem areas in Step Two

Step Four:GENERATE ALTERNATIVES

*list solutions to the major problems

*be specific (give the who, what, when, where, why and how of each solution)

Step Five:EVALUATE EACH ALTERNATIVE AND SELECT

THE BEST ONE

*list pros and cons for each alternative

*carefully weigh pros and cons of each alternative and choose the best one

(Explain your choice in detail)

Step Six:DEFEND IMPLEMENTATION

*list questions about the workability of your chosen solution

*develop a defense (or answer) to each question

The length of this typed assignment will vary for each case.Please follow this outline closely.Use the steps as headings in your outline (note there will be some redundancy, but sometimes it is necessary to support the point you are trying to make).

TIPS FOR A SUCCESSFUL ANALYSIS:

1. Define one problem.Often times there are many problems.Select the major one.What’s the bottom line?What’s the “big deal”?
2. In the beginning, read to the case for knowledge and understanding.Skim it!Don’t take notes or highlight.Read to get the gist of it.
3. In rereading the case again (and again), begin by taking notes, underlining, and highlighting.
4. Try building a time line if the case is extensive.It may help to keep the facts straight.

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