Read: Social Media Content Strategy at Ayojak Pillai, Anandan; Sahay, Arvind. Case No. 9B12A007. Published 3/28/2012, Richard Ivey School of Business, 2011. (13 pages).
Instructions:
Summary of Case Study- 2 pages.
Recommendations on how the issue could have been managed differently- 2 pages
Case study assignment should be a total of 4 pages and have at least one reference.