case strategic evaluation amp recommendations

2-4pages. format is listed as followed. Steps 1 2 3 4.

Strategic Evaluation & Recommendations
- 1.Define Company Strategy
  - Customer Target Strategies:who is the company targeting?
  - Product Line and positioning strategies:what are the offerings of the firm. What are the price ranges and varieties?
  - Technology:basic capabilities
  - Strategic process:competitive capabilities
  - Market access:what is the approach used to reach the market?
- 2.Evaluate: SWOT â€“ derived form your analysis
- 3.State the critical issues you have observed
- 4.Make recommendations

Internal Issues	Strategic evaluation				External Issues
R&D	Strength	Weakness	Opportunity	Threat	Key Success Factors
Product-related skills					Customers
MFG					Competition
Dist					Regulations
Market-Related Skills					Customers
Resources					Resources
Critical issues and priorities
Recommendations

What are

Critical issues and priorities

The SWOT analysis should lead to critical issues that a firm must address to maintain its competitive and financial performance

Recommendations

Help achieve good fit with the overall situation

Help build competitive advantage

Contribute to higher company performance or a better situation