Review the case: Cipla Limited

Review the case and provide an analysis of the case using the following case questions prompts for guidance. Your paper should be no less than 6 or 7 pages not including cover page and reference page. Your work should be formatted in the APA style and you must provide at least 5 references to support your work. Make sure that you use headings in your paper. Also, work will be reviewed for plagiarism. Make sure that all necessary content is cited properly.

A good response is: Answer; why have you answered in this manner; support your response with a reference.

To answer the questions, you need to analyze the company, industry and external market issues. Identify issues, explain why it is an issue, explain your response, why did you respond as you did, and support your response with an external reference.

1. Have the bottom of the pyramid (BOP) markets in emerging economies like India become important markets for pharmaceutical companies? What are the major challenges related to these emerging markets, and how can pharmaceutical companies overcome them?
2. Why did the organization develop and leverage an innovative business model for market expansion?
3. Comment on the feasibility of the go-to-market strategy adopted by the organization?
4. Devise an expansion plan for the implementation of the company’s new sales concept across India. Propose solutions to overcome anticipated challenges.

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