Read Carlsberg, Case 4 (from Page C-47 to C-55)
For this case analysis, you will prepare a written analysis of 3 to 5 pages that uses the text book from Chapter 2, 5, 7, 8, 9. ONLY textbook!!!
Your paper should have 1″ margins, be double spaced, and use APA formats for
Your case must minimally address the following issues / questions:
- Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
- Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
- Describe Carlsberg A/S’ international corporate-level strategy.
- Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.
Rubric:
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomeGroup – Conduct an industry environment analysis
|
| 3.0 pts
Exceeds expectations and successfully identifies the factors in the industry environment analysis that have an impact on the company’s future.
|
2.0 pts
Analysis includes sufficient factors in the industry environment analysis that have an impact on the company’s future.
|
1.0 pts
Analysis excludes some of the relevant factors in the industry environment analysis that have an impact on the company’s future.
|
|
3.0 pts
|
|
This criterion is linked to a Learning OutcomeGroup – Identify the reasons for Carlsberg A/S’ M&As
|
| 3.0 pts
Exceeds expectations and reveals the identification of the reasons for Carlsberg A/S’ M&As.
|
2.0 pts
Analysis is a sufficient identification of the reasons for Carlsberg A/S’ M&As. profitability.
|
1.0 pts
Analysis is an insufficient identification of the reasons for Carlsberg A/S’ M&As.
|
|
3.0 pts
|
|
This criterion is linked to a Learning OutcomeGroup – Describe Carlsberg A/S’ international corporate-level strategy
|
| 3.0 pts
Exceeds expectations and manipulates available options to suggest future positioning for the company.
|
2.0 pts
Analysis describes Carlsberg A/S’ international corporate-level strategy and suggests future positioning for the company.
|
1.0 pts
Analysis does not significantly describe Carlsberg A/S’ international corporate-level strategy.
|
|
3.0 pts
|
|
This criterion is linked to a Learning OutcomeGroup – Summarize findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry
|
| 4.0 pts
Exceeds expectations and assesses how the company’s strategy stands up against industry rivalry and offers excellent recommendations.
|
3.0 pts
Review provides a comprehensive description of the competitive strategy used by the company and offers good recommendations.
|
1.0 pts
Review does not fully describe the company’s competitive strategy and fails to offer doable recommendations.
|
|
4.0 pts
|
|
This criterion is linked to a Learning OutcomeGroup – Grammar, Writing, APA Format
|
| 2.0 pts
Information is appropriately sequenced with topical headings. Language use, grammar, spelling, and punctuation are at an appropriate graduate level. Uses paragraph form with topical sentences that are supported by the remainder of the paragraph. Writing is clear and concise. Somewhat correct application of APA format. Up to two to three errors in citations and references.
|
1.0 pts
There is some order to the information with some heading usage. Presentation has two to four misspellings or grammar errors, or two or three word use errors. Uses paragraph form but sentences within the paragraph may not be related. Somewhat correct application of APA format. Four to six errors in citations and references.
|
0.0 pts
Limited structure or no topical headings used. Presentation has more than four misspellings or grammar errors, or more than four word use errors. Language use makes it difficult to understand the intended meaning. Incorrect application of APA format. Several errors in or missing citations and references.
|
|
2.0 pts
|
|
Total Points: 15.0
|
Next
Text book link: https://books.google.com/books?hl=zh-CN&lr=&id=gc84CgAAQBAJ&oi=fnd&pg=PP1&dq=Strategic+Management:+Concepts+and+Cases:+Competitiveness+and+Globalization.+12th+Edition.&ots=pK3h5b55m_&sig=xE1orhX1tP2KhUGAOIyjdEYoCAM#v=onepage&q=Strategic%20Management%3A%20Concepts%20and%20Cases%3A%20Competitiveness%20and%20Globalization.%2012th%20Edition.&f=false
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