Read Carlsberg, Case 4.

For this case analysis, your group will prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your group paper should have 1″ margins, be double spaced, and use APA formats for

• topic and subtopic headings
• citations
• references

Your group case must minimally address the following issues / questions:

• Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
• Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
• Describe Carlsberg A/S’ international corporate-level strategy.
• Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.

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