• Conduct preliminary market research for your venture, and write a paper of 1,000-1,500 words that responds to the following questions:
  • What is the scale of the industry (in units and dollars)?
  • What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
  • Is it a niche industry, or does it reach a mass market?
  • How profitable are the players in the industry?
  • What trends are occurring in the industry?
  • What competition is in the marketplace, and what are they doing?
• Include visual aids where they are appropriate.

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