MKTG408 Professional Application

Part 1: Campaign Theme

• Campaign theme overview
• Advertising appeal
• Advertising execution

This section of the paper should be 2 pages in length.

Part 2: Traditional Media

Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).

• Headline
• Copy
• Visual Elements

This section of the paper should be 2 pages in length.

Part 3: New Media

Creative concepts for two new media options. Describe the following:

• Headline
• Copy
• Visual Elements

This section of the paper should be 2 pages in length.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.

Please submit your assignment.

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