Business Strategy Concepts

For this assignment, select a Fortune 500 company; this should be both a different industry and different company from the one you used in the Unit 3 and Unit 6 assignments. You have the option of selecting from the Fortune USA 500 or the Fortune Global 500. Links for both are provided in the Resources.
Learner option: A company can also be selected from the Fortune Global 500 companies, who are ranked by revenues and are traded on USA and other stock exchanges in the world.
Use the pre-formatted Unit 9 APA Assignment Template to complete this assignment. The following headings will be included:
• Introduction: Purpose of the paper.
• Theory: Recap the key points of theories covered in the assigned readings of Porter (1996), Collis and Rukstad (2008), and Alstyne, Parker, and Choudary (2016).
• Theory Comparisons: Compare and contrast theories within the three groups. One of the best ways for comparisons is to create a table to compare the main points of each article.
• Fortune 500 Case Study Company Application:
o Define how the organization is organized.
o You have the option of evaluating the entire company or select a single business unit.
o Steps in the evaluation, either for the entire business or a single business unit:
o Identify the overall growth strategy of the company by:
o Apply the criteria from the Porter (1996) article.
o Apply the criteria from the Collis and Rukstad (2008) article.
o Analyze the overall competitive environment, including market conditions.
o Apply the criteria from the Alstyne, Parker, and Choudary (2016) article.
o What is the organization’s degree of success? What are its prospects for the future?
o Analyze where and how ethics and sustainability affect the organization’s growth strategy.
o Learner Option for this section. Remember that this is not required; faculty feedback will be given, but no extra credit will be issued.
o What are the implications of strategic tools from Cheng and Havenvid (2017) article? Review this peer-reviewed journal article and highlight some of the key findings.
o How might some of these strategic tools be used by the senior management team for the selected Fortune 500 company?
• Conclusion: What conclusions can be drawn from the theories presented and the evidence applied to your case study organization?
Additional Requirements
Your submitted paper must meet the following requirements:
• Correlate your responses to the assigned articles and new references cited using current APA guidelines.
• Use a minimum of five references on your selected Fortune 500 case study company:
o MarketLine Report, from Business Source Complete.
o SEC 10k, from LexisNexis Academic.
o One Wall Street Journal article, using your Capella learner subscription.
• Contain a minimum of 2500 words.
• Follow current APA guidelines for style and format, including a cover page and headings.
This assignment is due no later than 11:59 p.m. central standard time Friday night.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.
Resources
• Business Strategy Concepts Scoring Guide.
• Due Date: Unit 9
Percentage of Course Grade: 25%.
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Describe business strategy concepts.
16% Does not describe business strategy concepts Describes business strategy concepts, but the description is incomplete. Describes business strategy concepts. Describes business strategy concepts and provides examples for a specific context.
Describe the context of a Fortune 500 or a Fortune Global 500 company selected for research and evaluation of the application of business strategy concepts.
14% Does not describe the context of a Fortune 500 or a Global Fortune 500 company selected for research and evaluation of the application of business strategy concepts. Describes the context of a Fortune 500 or a Global Fortune 500 company selected for research and evaluation of the application of business strategy concepts. Describes the context of a Fortune 500 or a Global Fortune 500 company selected for research and evaluation of the application of business strategy concepts. Describes the context of a Fortune 500 or a Global Fortune 500 company selected for research and evaluation of the application of business strategy concepts and provides insight to the described application.
Compare and contrast theories from three key theorists.
14% Does not compare and contrast theories from three key theorists. Compares and contrasts theories from three key theorists but the comparison and contract has inaccuracies Compares and contrasts theories from three key theorists. Compares and contrasts theories from three key theorists and provides insight to each of the theories.
Apply business strategy concepts to a case study.
14% Does not apply business strategy concepts to a case study. Applies business strategy concepts to a case study, but the application has inaccuracies. Applies business strategy concepts to a case study. Applies business strategy concepts to a case study and provides relevant examples.
Conduct business data base searches using appropriate search engines.
14% Does not conduct business data base searches using appropriate search engines. Conducts limited searches sometimes using appropriate search engines. Conducts business data base searches using appropriate search engines. Conducts business data base searches using appropriate search engines and provides relevant applied key word or search phrases.
Applies relevant APA citations, formatting, headings, and reference listing.
14% Does not apply APA style and format. Applies limited and often incorrect use of APA citations, formatting, headings, and reference listing. Applies relevant APA citations, formatting, headings, and reference listing. Applies relevant APA citations, formatting, and reference listing with few to no errors.
Applies effective writing style in active voice, with correct grammar, syntax, and discussion flow.
14% Does not apply effective writing style, logic, and flow. Applies some effective writing style elements with major gaps in use of active voice, grammar, and syntax. Paper flow is awkward and difficult to follow. Applies effective writing style in active voice, with correct grammar, syntax, and discussion flow. Applies effective writing style in active voice, with correct grammar, and syntax and mastery of flow including effective use of all paper elements from the introduction to the conclusion.

• The Business Model Canvas | Transcript.

THE BUSINESS MODEL CANVAS
1. Value Propositions
• What are the critical needs?
• What value do we deliver?
• What bundles of products/services?
• What is the minimum viable product?
2. Customer Segments
• Who do we help?
• Who are most important?
• What are customer personas?
3. Channels
• How does our product/service get to the customer?
• Which channels to reach which customer segments?
• Physical and/or mobile-web?
4. Customer Relationships
• How do we get, keep, and grow customers?
• How do we interact?
• What does the target segment expect?
• What customer touch point? Social Media?
5. Revenue Streams
• For what value are customers willing to pay?
• What revenue model strategy?
• Pricing strategy? How much does each revenue stream contribute?
6. Key Resources
• What key resources do our value propositions require?
• Finance? Physical? Intellectual? Human?
7. Key Partners
• Who are the key partners and suppliers?
• What do we need from them?
• What key activities do they perform?
8. Key Activities
• What key activities-processes to our value prositions require?
• Production? Supply chain? Management? Customer relationships?
• How do we do it?
9. Cost Structure
• What are the most important costs of the business model?
• Which resources are the most expensive?
• Which keys activities are most expensive?

• APA Style Template [DOCX].
Title of the Paper in Full Goes Here
Assignment number (here), DB8002-02 (section), 2017, Quarter 3
Student Name Here
Capella University

Student_Name@capellauniversity.edu
Instructor: Dr. _____

Introduction
Introduction information included here.
Level 1 — This Starts The Body
This will be the beginning of the body of your paper.
Another Level 1 If At Equal Level To The First One
the topic sentence of this section should explain how this is related or a result of what has been discussed in the previous section.
Level 2 Heading To Be Used to Break-up Into Sub-topics The Previous Level 1 Heading
The Level 2 heading here implies that this is a subsection of the previous section.
Level 3 heading
Information included here is related to previous section and can contain supporting information.
Level 1 Heading
Typically, you need several Level 1 headings in the body.
Conclusion
Conclusion heading is also a Level 1 heading. Your conclusion section should recap the major points you have made in your work, and more importantly, it should also interpret what you have written and what it means in the bigger picture.

References
Please notice the spacing: all must comply with APA and here are two examples of correctly listed references.
Alexander, G., & Bonaparte, N. (2008). My way or the highway that I built. Ancient Dictators, 25(7), 14-31. doi:10.8220/CTCE.52.1.23-91
Babar, E. (2007). The art of being a French elephant. Adventurous Cartoon Animals, 19, 431

• APA Style and Format.
• APA Style and Format
• Capella requires all students to use APA Style as a tool for formatting scholarly writing. You may use both the APA Publication Guide and Academic Writer to help you with your writing. Learn more about Academic Writer and its benefits.
• In January 2019, APA Style Central changed its name to Academic Writer. Updates have been made accordingly to the content on this page.
• HAVE QUESTIONS ABOUT USING APA?Visit Academic Writer for citation and reference examples.
• ACADEMIC WRITER
• New learners will have access to Academic Writer upon the start of their first course.
• APA at Capella
• Correct use of APA Style is a required element of scholarly writing at Capella. Learn more about what this means for you.
• Using Academic Writer
• Academic Writer integrates the APA Publication Manual in a web-based format that is free for Capella learners. Learn how and when to use Academic Writer for your APA needs.
• Using the APA Publication Manual
• Some programs have a heightened focus on APA style and format, requiring use of the APA Publication Manual. Determine if you may need to use the full manual, and begin to build familiarity with the layout.
• Additional APA Resources
• Explore additional resources related to APA, and learn about tools to help manage your in-text citations and references.

• DBA Resources and Templates Toolbox | Transcript.
DBA RESOURCES & TEMPLATES TOOLBOX
SCHOLARLY JOURNALS
What is it?
An academic publication produced by authoritative experts in a field. Often includes original research published for the first time. Scholarly journals are frequently:
• Peer reviewed by subject experts to ensure quality. Peer review is a process where an article goes through critical evaluation by subject experts (usually peer faculty members). The article is evaluated on its research methodology, literature review, discussion, results and conclusions before it is published.
• Evidence based with long reference lists.
• Based in the language of the discipline.
When do I use it?
Use scholarly journals to:
• Examine a specific topic in-depth.
• Find examples of applied theories and strategies.
• Provide helpful background or historical information on a topic, discipline or phenomenon.
Where do I find it?
Scholarly journals are located in:
• Capella Library databases.
The most important data bases for your DBA business research are found in the library and here the links are provided:
• Academic Search Premier.
• Business Source Complete.
• IBIS World.
• LexisNexis Academic.
Tip: If you know of a particular journal in your field, use the Journal and Book Locator to see if it’s available in the Capella Library. Also, conference papers may provide you with other credible materials to support your research. These may or may not be peer reviewed.
TRADE PUBLICATIONS
What is it?
News magazines with cutting edge and up-to-date information about current issues for a particular industry or occupation. Trade publications may:
• Contain fewer references than scholarly articles.
• Offer real-world case studies.
• Not necessarily demonstrate thorough research on a topic (depending on how the information was gathered).
When do I use it?
Use trade publications to:
• Get up to speed with current developments in a field.
• Analyze trends in an industry or occupation.
• See what competitors are doing.
• See a strategic view of an industry as a whole.
Where do I find it?
Trade publications are located:
• Download this Index of Research Sources for information on publications, websites, and businesses that are appropriate to use in the DBA courses.
• In the Capella Library databases.
• At their own website which may charge money to access.
• NOTE: Don’t pay for articles. Check the Capella Library first or use the Interlibrary Loan service.
Tip: If you know of a particular trade publication in your field, use the Journal and Book Locator to see if it’s available in the Capella Library.
INDUSTRY & COMPANY PROFILES
What is it?
A variety of information about industries and companies including financials, competitors, executives, and proxy statements. The profiles include:
• Centralized and standardized information for public companies.
• Scattered information about small and private companies.
• NAICS codes are assigned to different industry segments for government data and reporting purposes. The North American Industry Classification System (NAICS) replaced the Standard Industrial Classification (SIC) system in 1997. NAICS codes can be used to search Library databases by Industry.
When do I use it?
Use industry and company profiles to:
• Complete initial analysis of a company.
• Locate information for competitive and financial analyses.
• Identify key trends in an industry.
• Gain a better understanding of the “look and feel” of an industry.
Where do I find it?
Industry and company profiles are located in:
• Business Source Complete guide. In Business Source Complete, company profiles can be found under “More” on the top navigation bar.
• LexisNexis Academic guide
• IBIS World guide
• Fortune USA 500
• Fortune Global 500
• Forbes Global 2000
Tip: Lexis Nexis and the Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system contain additional financial statements filed with the US Securities and Exchange Commission (SEC) that may be valuable to your research. Also, Google Finance and Yahoo Finance are other resources you can use to locate this information on the web, but be sure to qualify the information you located to ensure it is from a credible source.
Please see the attached for PPTX that walks you through step by step in how to find company information such as MarketLine, Hoovers, and IBIS reports on individual businesses and industries: Finding Company Information
SUCCESS FACTORS
Success in the DBA program requires a combination of determination, experience, and disciplined scholarly investigation. The resources provided here can help set you on the path to success by guiding you through the expectations of the Capella DBA program, and explaining how to meet those expectations.
• In Capella courses you are asked to do things like analyze, evaluate, and synthesize. This Bloom’s Taxonomy presentation explains what those terms mean, and how you can successfully accomplish each.
• Download this Secrets of Learner Success Pt. 1 presentation. It walks you through the specifics of posting discussions, grading, and researching and writing in DBA courses.
• Download this Secrets of Learner Success Pt. 2 presentation. It goes deeper into the structure of a DBA paper, as well as applying critical thinking and ensuring academic integrity.
APA TEMPLATES
For many learners, using APA to format papers and reference resources can be challenging. These templates have been created to alleviate some of the confusion about what it means to follow APA guidelines.
• Download this APA Template with Examples to learn from the provided explanations.
• Download this APA Template that is blank and ready for use.

• Can You Say What Your Strategy Is?
Harvard Business Review
Follow the instructions below to find Harvard Business Review articles.
• Home
• Ask a Librarian
WATCH OUR VIDEO!
•

Harvard Business Review – Video
2 minutes, 30 seconds. View this video for step by step instructions on searching for Harvard Business Review articles.
more…
HARVARD BUSINESS REVIEW
To retrieve articles from Harvard Business Review, follow these steps:
1. Log in to the Capella University Library.
2. Click the Journals tab and type the journal title, not the article title (search Harvard Business Review, not “A maverick CEO…”, “What is strategy”, “The innovator’s DNA”, etc.).

3. Click Search. A list of matches appears.
4. Click the database name (for example, Business Source Complete) that appears beside the journal title and year span you want.
Do not use the Search inside this journal box.

5. A search page with three rows of search fields appears. Enter the following information in the search fields:
• Leave the journal name as it appears. Leave the words “Select a Field (optional)” as is in the second field in the same row.
• Enter the article title in the first field in the third row. Change “Select a Field (optional)” in the second field to TI Title. Note: If the title includes punctuation, do not include question marks when entering the article title.
Typically this should be enough to pull up the article. If needed, you can also enter the last name of the author in the first field in the third row. Change the “Select a Field (optional)” field of that row to AU Author.

6. Click Search.
7. Scroll through the list of results to find the one you want.
8. Click the HTML Full Text or PDF Full Text link.
Note: If you cannot find an article try searching for only one word in the title. Remember to check your spelling.

• Pipelines, Platforms, and the New Rules of Strategy.
Harvard Business Review
Follow the instructions below to find Harvard Business Review articles.
• Home
• Ask a Librarian
WATCH OUR VIDEO!
•

Harvard Business Review – Video
2 minutes, 30 seconds. View this video for step by step instructions on searching for Harvard Business Review articles.
more…
HARVARD BUSINESS REVIEW
To retrieve articles from Harvard Business Review, follow these steps:
1. Log in to the Capella University Library.
2. Click the Journals tab and type the journal title, not the article title (search Harvard Business Review, not “A maverick CEO…”, “What is strategy”, “The innovator’s DNA”, etc.).

3. Click Search. A list of matches appears.
4. Click the database name (for example, Business Source Complete) that appears beside the journal title and year span you want.
Do not use the Search inside this journal box.

5. A search page with three rows of search fields appears. Enter the following information in the search fields:
• Leave the journal name as it appears. Leave the words “Select a Field (optional)” as is in the second field in the same row.
• Enter the article title in the first field in the third row. Change “Select a Field (optional)” in the second field to TI Title. Note: If the title includes punctuation, do not include question marks when entering the article title.
Typically this should be enough to pull up the article. If needed, you can also enter the last name of the author in the first field in the third row. Change the “Select a Field (optional)” field of that row to AU Author.

6. Click Search.
7. Scroll through the list of results to find the one you want.
8. Click the HTML Full Text or PDF Full Text link.
Note: If you cannot find an article try searching for only one word in the title. Remember to check your spelling.

• What Is Strategy?.
Harvard Business Review
Follow the instructions below to find Harvard Business Review articles.
• Home
• Ask a Librarian
WATCH OUR VIDEO!
•

Harvard Business Review – Video
2 minutes, 30 seconds. View this video for step by step instructions on searching for Harvard Business Review articles.
more…
HARVARD BUSINESS REVIEW
To retrieve articles from Harvard Business Review, follow these steps:
1. Log in to the Capella University Library.
2. Click the Journals tab and type the journal title, not the article title (search Harvard Business Review, not “A maverick CEO…”, “What is strategy”, “The innovator’s DNA”, etc.).

3. Click Search. A list of matches appears.
4. Click the database name (for example, Business Source Complete) that appears beside the journal title and year span you want.
Do not use the Search inside this journal box.

5. A search page with three rows of search fields appears. Enter the following information in the search fields:
• Leave the journal name as it appears. Leave the words “Select a Field (optional)” as is in the second field in the same row.
• Enter the article title in the first field in the third row. Change “Select a Field (optional)” in the second field to TI Title. Note: If the title includes punctuation, do not include question marks when entering the article title.
Typically this should be enough to pull up the article. If needed, you can also enter the last name of the author in the first field in the third row. Change the “Select a Field (optional)” field of that row to AU Author.

6. Click Search.
7. Scroll through the list of results to find the one you want.
8. Click the HTML Full Text or PDF Full Text link.
Note: If you cannot find an article try searching for only one word in the title. Remember to check your spelling.

• Writing Feedback Tool.
Writing Feedback Tool
Capella faculty use the Writing Feedback Tool to provide learners with supplemental writing feedback and information about writing resources to develop Writing Skills.
The Writing Feedback Tool facilitates assessment of five core writing skills, aligned to Capella’s Writing Standards. These writing skills are known as the POETS writing skills.
1. Address assignment purpose
Related Competency: Compose a text that articulates meaning relevant to the main topic, scope, and purpose of the prompt.
2. Develop strong organization
Related Competency: Develop text using organization, structure, and transitions that demonstrate understanding of relationship between main and subtopics.
3. Incorporate appropriate evidence
Related Competency: Integrate into text appropriate use of scholarly sources, evidence, and citation style.
4. Use scholarly tone
Related Competency: Apply in text the standard writing conventions for the discipline, including structure, voice, person and tone.
5. Develop grammatically sound sentence structure
Related Competency: Produce text with minimal grammar, usage, spelling, and mechanical errors.
Within your courses or related to specific assignments, you may have seen these five Writing Skills in the Writing Feedback Tool. You can use the information you receive from the tool to create a study plan and work towards your writing goals. Developing these five Writing Skills are important to your success.
The tables below illustrate the performance levels associated with each Writing Skill. You may receive other feedback from your instructor in addition to the items below.
Purpose

Related Competency: Compose a text that articulates meaning relevant to the main topic, scope, and purpose of the prompt.
Performance Measurement Faculty Selection Feedback Resources
Beginning This text is unrelated to the assignment prompt. It doesn’t look to me like this text addresses the assignment prompt. Please review the assignment prompt and/or upload the correct assignment. It may be helpful to study Capella’s expectations for responding to various prompts. You might also benefit from reviewing the prewriting strategies of the writing process. • Respond to Various Prompts:
• Explore the Prewriting Stage of the Writing Process

Developing This text is related to the assignment prompt but does not demonstrate an understanding of the main topic, scope, and purpose. The connection between this text and the assignment prompt is unclear to me. To develop this connection, consider revisiting the prewriting stage of the writing process. It may also be helpful to narrow your focus and develop an outline. • Develop Focus and Intent
• Explore the Prewriting Stage of the Writing Process
• Learn about Organizational Techniques

Skilled This text responds to the assignment prompt and appropriately addresses the main topic, scope, and purpose. This text addresses various parts of the assignment prompt. Continue creating strong texts by making sure your thesis statement addresses the various main and subtopics presented in the assignment description. • Develop a Strong Thesis Statement
• Learn about Organizational Techniques

Advanced This text presents a focused response to the assignment prompt and demonstrates a thorough understanding of the main topic, scope, and purpose. This text fully addressed the purpose of the assignment and provided adequate information about all subtopics, creating unity and coherence. Consider revision strategies to further strengthen future texts. • Consider Revision Strategies

Organization

Related Competency: Develop text using organization, structure, and transitions that demonstrate understanding of relationship between main and subtopics.
Performance Measurement Faculty Selection Feedback Resources
Beginning This text does not include a thesis statement and is organized inappropriately for the assignment. This text was organized inappropriately for the assignment. It is important that you organize your text into paragraphs with clear main topics. Additionally, make sure to incorporate strong introduction and conclusion paragraphs. It might be helpful to study tactics for organizing a paper. • Organize a Paragraph
• Organize Ideas for Your Paper

Developing The thesis statement in this text is unclear and/or the text is presented in paragraphs with unclear main idea(s) and/or transitional phrases. This text will be strengthened by including a more specific thesis statement and/or further developing the main idea, evidence, analysis, and/or linking information in each paragraph. Consider reverse outlining your text to strengthen your organization. • Organize Ideas for Your Paper
• Explore Paragraphing Techniques
• Reverse Outline Your Existing Text

Skilled This text includes a thesis statement and is organized into paragraphs, with clear main ideas and effective transitional phrases. This text includes a thesis statement that supports the organization of the text, and the main topics in each of paragraphs are clear. You might further develop your paragraphs by including more appropriate evidence, analysis, and/or linking information. To develop your paragraphs, study MEAL plan guidelines. • Explore Paragraphing Techniques
• Develop a Strong Thesis Statement

Advanced This text reflects a strong thesis statement. Additionally, this text is organized with skillful transitions into paragraphs with clear main ideas, sufficient evidence, analysis, and linking information. The organization of this text reflects a strong thesis statement. Additionally, the text is organized with skillful transitions into paragraphs with clear main ideas, sufficient evidence, analysis, and linking information. Another step to support strong organization is to consider peer review. • Consider Peer Review

Evidence

Related Competency: Integrate into text appropriate use of scholarly sources, evidence, and citation style.
Performance Measurement Faculty Selection Feedback Resources
Beginning This text included some plagiarized information. This text includes plagiarized information or language. Please take some time to study Capella’s Academic Honesty policy and make sure you correctly cite all ideas from external sources. It is also important that you ensure the sources you cite are credible. • Understand Capella’s Academic Honesty Policy
• Access APA Style Central

Developing This text lacks synthesis of information from sources and/or the credibility of the sources is questionable, with many flaws in APA citation style. This text includes evidence, but the credibility of and/or citation of some of those sources falls short of academic standards. Consider your research strategies by visiting Capella’s library, and study citation guidelines regarding quoting, paraphrasing, or summarizing material from outside sources. • Quote, Paraphrase, and Summarize Effectively
• Learn to Interpret Evidence
• Get Started with the Library

Skilled The included evidence was integrated and synthesized from outside sources, most of which are scholarly, with minimal flaws in APA citation style. The evidence in this text is integrated and/or synthesized, and there were very few errors in APA citation style. It might be helpful to use APA Style Central to polish your in-text citations and reference page format. • Access APA Style Central
• Identify Scholarly Sources

Advanced The evidence in this text was integrated and synthesized skillfully. Additionally, the sources chosen are credible. Keep your APA skills up to date by regularly visiting APA Style Central. The evidence in this text was integrated and synthesized skillfully. Additionally, the sources chosen are credible. Keep your APA skills up to date by regularly visiting APA Style Central. • Keep Up-to-Date at APA Style Central

Tone

Related Competency: Apply in text the standard writing conventions for the discipline, including structure, voice, person and tone.
Performance Measurement Faculty Selection Feedback Resources
Beginning Text uses language inappropriate for the intended audience. This text included language that was inappropriate for the intended audience. Consider your academic voice as a scholar at Capella and study the Writing Center’s resources on developing a scholarly voice. • Make Academic Connections
• Develop Your Scholarly Voice

Developing This text does not meet writing conventions for the discipline and lacks appropriate voice, person, and/or tone for the intended audience. This text lacks appropriate voice, person, and/or tone for the intended audience. In your writing process, consider the expectations of your audience. Additionally, it may be helpful to study the Writing Center’s resources on developing a scholarly voice. • Develop Your Scholarly Voice
• Explore Active and Passive Voice
• Consider Discipline-Specific Tone

Skilled This text meets writing conventions for the discipline and there were minimal issues in appropriate use of voice, person, or tone for the intended audience. This text appropriately addressed the intended audience. To

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