In a paper, address the reasons for vertical integration and diversification strategies. Your paper should include diversification motives and how diversification can create competitive advantage.

Book:

Dess, G. D., McNamara, G., Eisner, A. B., & Lee, S. (2019). Strategic management: creating competitive advantages. New York: McGraw-Hill Education.

Other reference:

https://startups.co.uk/diversification-in-business-is-it-worth-the-risk/

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