In this assignment, you will use the COKE COLA corporation.

Identify one of the firm’s major competitors that you would consider working for.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Develop an eight slide PowerPoint presentation with speaker notes.

1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

2.Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

3.Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

4.Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

5.Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

6.Develop an executive level Power Point presentation with 8 slides with speaker notes and appropriate graphics.

7.Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

8.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

References must be submitted on a Works Cited page using APA format.

*Do Not type every word you plan to say on the slide. Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

*I will give you the layout for each power point slide based on the above questions which is 8 slides.

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