In this interactivity, you have an opportunity to explore and see how an entire business model can change by simply changing the revenue model. By using a simple venture, a lemonade stand, you will adapt and transform the business idea as it might apply for different revenue models.

The objective of this exercise is to learn how to critically think through each of the revenue models.

What to Do (and How to Do It):

Prior to beginning work on this discussion, and read the article, “How to Drive Value Your Way” (Jacobides & MacDuffie, 2013).

Beginning with Lacy’s Lemonade as a unit revenue sales model, you are going to describe what Lacy’s Lemonade would look like using the alternative revenue models as explained in Table 10.1 in Chapter 10 of your text (p. 258).

• Using the Revenue Models form located in your online classroom as your canvas,
  • Artistically illustrate each of the revenue models with a drawing, photo, image, or other graphic means that depicts how each revenue model applied to the same business can alter the entire business model.
  • Describe how customers change based on the model used.
  • Identify the customer—both the users and the purchasers—for each transformation of Lacy’s Lemonade to a new revenue model.
  • In your discussion, review the posts of at least two classmates, and reply with a meaningful assessment of their revenue models.
  • Provide a brief comparative analysis of the differences in their models and yours.

oDiscuss the various revenue streams each model can generate.

Attach your document in the Interactivity 1: Revenue Models discussion forum along with an analysis of which model or models would be best for your venture.

oWhat changes would you recommend to their models? To yours?

Guided Response: Your initial post should be at least 200 words in length. Support your response with examples from required materials and/or other scholarly resources, and properly cite any references

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