External Environment: Strategic Group (Major Competitors)

Major Competitor #1 eBay Inc

Overview: Where located, who formed, total revenue, employees, product categories

Strengths:

Weaknesses:

Objectives:

Strategies: business-level strategies(cost leadership, differentiation, focus); corporate level strategies(related and unrelated Diversification); international strategy(Global, Multi-domestic, & Transnational Strategies)

Major Competitor #2 Best Buy Co, Inc.

Overview:

Strengths:

Weaknesses:

Objectives:

Strategies:

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