ing 2 UNIT x STUDY GUIDE Title Reading Assignment In order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page. You are only required to view the following portion of the video below: Segment 28 titled “Pricing” (2:27 in length). Business2Learn (Producer). (2011). Starting a salon: The startup experience [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=47846&loid=139611 You are only required to view the following portion of the video below: Segment 12 titled “Supermarket Pricing Stretegies” (2:01 in length). Cambou, D. (Executive Producer), & Jones, R. (Writer & Producer). (2006). Modern marvels: Supermarket [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=42910&loid=103061 You are only required to view the following portions of the video below: Segments 2 titled “The Second P: Pricing” (3:03 in length) and 3 titled “Price Elasticity and Pricing Strategies” (5:19 in length). Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). The four P’s, part 1: Product and pricing [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=10142 You are only required to view the following portion of the video below: Segment 5 titled “Pricing Strategies” (2:02 in length). Pearce, M. (Director). (2009). The four P’s: Marketing strategies [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=41111&loid=88030 You are only required to view the following portion of the video below: Segment 2 titled “Pricing the Product or Service” (4:25 in length). Walko, D. S., Kloza, B. (Executive Producers), & Dimoff, D. (Director). (2011). Managing your business: Prices, finances, and staffing [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=42251&loid=116112 You are only required to view the following portion of the video below: Segment 10 titled “Airline Ticket Pricing” (4:33 in length). Weitzner, M., & Greenberg, P. (Producers). (2006). Inside American Airlines [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/logi… ylists.aspx?wID=273866&xtid=39098&loid=58240 Additional Reading Assignment: In order to access the following resource, click the link below. Monger, B. (2012). Pricing strategies and policies. Retrieved from https://smartamarketing.wordpress.com/2012/04/05/p… BBA 3201, Principles of Marketing 3 UNIT x STUDY GUIDE Title Unit Lesson Click here to ac

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