Using this article https://hbr.org/2007/07/using-the-balanced-scoreca…

The article by Kaplan and Norton describes four new processes that the balanced scorecard is designed to help companies make that important link between a company’s long-term strategies with its short-term financial goals. Pick one of the four processes and discuss how you envision this being applied in the simulation (Group project simulation). Support your answers with tie-in to the readings, examples from your experiences and at least one credible, high-quality source of outside research.

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