assignment 3 4535513 2

Assignment 3: Media Advertising

Due Week 7 and worth 130 points

Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.

Part I: Identify the product and what form of social media you would use to advertise this media.

Part II: Create a checklist you would follow to deploy this ad.

Part III: Close the loop

· In bullet format, provide three (3) risks associated with the approach you selected.

· Then, identify what selling tactic would best align with your goals.

· In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Evaluate the various forms of media and determine an effective mix to achieve a firm’s marketing objectives.

· Use technology and information resources to research issues in integrated marketing communications.

Write clearly and concisely about integrated marketing communications using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 130	Assignment 3: Media Advertising
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Identify the product and what form of media you would use to advertise this media. Weight: 20%	Did not submit or incompletely identified the product and what form of media you would use to advertise this media.	Partially identified the product and what form of media you would use to advertise this media.	Satisfactorily identified the product and what form of media you would use to advertise this media.	Thoroughly identified the product and what form of media you would use to advertise this media.
2. Create a checklist you would follow to deploy this ad. Weight: 25%	Did not submit or incompletely created a checklist you would follow to deploy this ad.	Partially created a checklist you would follow to deploy this ad.	Satisfactorily created a checklist you would follow to deploy this ad.	Thoroughly created a checklist you would follow to deploy this ad.
3. Close the loop
3a. Provide three (3) risks associated with the approach you selected in bullet format. Weight: 15%	Did not submit or incompletely provided three (3) risks associated with the approach you selected in bullet format.	Partially provided three (3) risks associated with the approach you selected in bullet format.	Satisfactorily provided three (3) risks associated with the approach you selected in bullet format.	Thoroughly provided three (3) risks associated with the approach you selected in bullet format.
3b. Identify what selling tactic would best align with your goals. Weight: 15%	Did not submit or incompletely identified what selling tactic would best align with your goals.	Partially identified what selling tactic would best align with your goals.	Satisfactorily identified what selling tactic would best align with your goals.	Thoroughly identified what selling tactic would best align with your goals.
3c. Describe how advertising on the internet could lead profitability in two (2) paragraphs. Weight: 15%	Did not submit or incompletely described how advertising on the internet could lead profitability in two (2) paragraphs.	Partially described how advertising on the internet could lead profitability in two (2) paragraphs.	Satisfactorily described how advertising on the internet could lead profitability in two (2) paragraphs.	Thoroughly described how advertising on the internet could lead profitability in two (2) paragraphs.
4. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

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