Assessment questions:

QUESTION 1

1. The global recession forced thousands of firms into bankruptcy. Does this fact alone confirm that external factors are more important than internal factors in strategic planning? Discuss.

   Your response should be at least 200 words in length.

   QUESTION 2

   1. Describe the process of performing an external audit in an organization doing strategic planning for the first time.

      Your response should be at least 200 words in length.

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CASE STUDY

Read “Exemplary Company Showcased: Netflix, Inc. (NFLX)” on page 90 of your course textbook. As you read, pay close attention to Netflix’s strategy, and write a case study describing the points listed below.

• What are Netflix’s internal strengths and weaknesses?
• Who are Netflix’s competitors?
• Do you see Netflix’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not counting a title page and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

Textbook:

David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts and cases (16th ed.) [VitalSource Bookshelf version]. Boston, MA: Pearson. Retrieved from https://online.vitalsource.com/#/books/97801341679…

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