2 Pages, Font 12, Times New Romance.

1. How well has the Spirit Airlines performed over the past 3 years? (using 10-khttps://www.sec.gov/ix?doc=/Archives/edgar/data/1498710/000149871019000015/save-20181231x10k.htm)

2.Can you find non-financial data to support the conclusions that you draw from the financial data?

How has the company done relative to the overall industry – to its competitor southwest airlines ?

3.Make a recommendation ( Make suggestions as to the direction in which the firm should go over the next 3-5 years. How should the firm compete with its competitor? How can your firm gain (or keep) a competitive advantage and why? )

4. Focus more on first two question. Brief recommdation is okay. (1 paragraph)

Noted:

1. Look at industry publications, research conducted by financial analysts and marketing research companies. Check Hoover’s Online, as well as the Standard and Poor’s Industry Survey’s. Look at the companies stock performance relative to the rest of the industry (www.bigcharts.com)

1. Look for information about the company in the business press. Use Lexis/Nexus as well as on-line databases such as EBSCO and PROQUEST. Comprehensive company reports are often published in The Wall Street Journal, Fortune, Fast Times, Business Week, Forbes and other business publications.

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