Content step 1 to 7, 3-6 pages, make sure you answer the question of step 5 and 6.

1- Industry Analysis

2-Business Analysis

3-Strategic Recommendation

4-Case Synopsis

5-Generic Case Questions

6-Specific Case Questions

7. Read “Can you win back online shoppers?,” and write a one-page synopsis of the article.

5. Generic Case Questions

Proceed to answer the following questions, if applicable to the case:

§ What is the overall business problem?
§ Are there any secondary business problems?
§ What are the larger issues? (think beyond the case)

§ Who are the key actors and who are the stakeholders?
§ Are actors / stakeholders important? If so, how do they fit into IS/IT management roles? § Can you describe the company strategy? (employ a SWOT of IT Impact Map analysis)
§ Is the company’s core competency identifiable?
§ Does the company have multiple core competencies?
§ Is the company’s IT architecture and infrastructure identifiable?
§ Are there any “best of breed” IT applications?
§ Do the IT architecture and/or infrastructure have importance in the case?
§ Is there an IT solution? If so, what is it?
§ How are the IT assets (technology, relationship, and/or human) managed?

6. Specific Questions （Amazon.com case prior to answering these specific case questions. The HBR “Can You Win Back Online Shoppers?” article is to provide context. ）

• Describe Amazon.com as of the end of the case (spring 2017). What kind of company is Amazon.com? What is Amazon’s business model?
• Assess Amazon’s resources and capabilities using the VRIO framework. Can Amazon gain and sustain a competitive advantage? Why or why not?
• What is Amazon’s core competency?
• How is Amazon using its core competency in its diversification efforts? Amazon continues to spend billions on seemingly unrelated diversification efforts. Do you believe these efforts contribute to Amazon gaining and sustaining a competitive advantage? Why or why not?
• Is AWS related to Amazon’s core business? Why or Why not? Some investors are pressuring Jeff Bezos to spin out AWS as a standalone company. Do you agree with this recommendation? Why or why not?
• Perform a SWOT analysis for Amazon.
• Which of its competitors does Bezos need to pay most attention to, and why? And how should he deal with them in terms devising Amazon’s business strategy?
• Amazon.com is over 20 years old and it has $135 billion in annual revenues. As an investor, would it concern you that Amazon.com has yet to deliver any consistent profits? Why or why not? How much longer do you think investors will be patient with Jeff Bezos as he continues to pursue billion-dollar diversification initiatives?

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