You work for an agency. Select a client to create an advertising plan for. The client must be a real business or non-profit organization that is small to mid-size. For purposes of this assignment, please select a company with less than a thousand employees. Do not select major corporations, such as McDonalds, Apple, Samsung, Target or Starbucks. Major corporations have an abundance of advertising assistance already!

Describe your client, including the business objectives they are trying to achieve.

Describe your client’s target customers/segments.

Describe your client’s products or services.

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