Assignment Content

1. 
   You are a new small-business owner focused on selling healthy pet food/products in a small town and struggling to bring in new customers.
   
   Address the following in 425 to 500 words:

   • Identify two key business strategies aimed at acquiring and engaging customers, gaining a competitive edge and increasing profits that the business should consider.
   • Compare the two business strategies you selected and determine which would be the most useful for your current situation.
   • Identify at least one metric that you will use to evaluate your selected business strategy for effectiveness.

   
   

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