A medical group has decided to develop an industrial medicine program for employers. This program would help in the treatment of on-the-job injuries, workers’ compensation requirements, health education, and toxicology analysis. The group has hired a new salesperson to approach a major furniture manufacturer in the community about the program. In preparing for her first call, the salesperson makes a list of the possible members of the buying center. Prepare the list.
2.A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. Having had some primary market research conducted of the area, the research characterized the community as comprised primarily of Boomers, Gen Xers, and a significant number of N-Gen white collar workers, all employed by high tech consulting firms who work in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:a.A. the office setting might be configured?b.The office scheduling and hours might be construed?c.A plan might be developed to make the market aware of the new group opening its practice?
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