Analysis of the environmental force/trend |
The analysis of the environmental force/trend shows depth, breadth, triangulation, and clarity in critical thinking.
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The analysis fully addresses the environmental force/trend.
Triangulation was attempted but not fully shown.
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The analysis of the environmental force/trend lacks depth, breadth, triangulation, and clarity in critical thinking.
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The analysis does not address (zero points) or poorly addresses the environmental force/trend.
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SWOT Analysis |
The four components of the SWOT analysis show depth, breadth, triangulation, and clarity in critical thinking.
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The four components of the SWOT analysis fully analyze the organization.
Triangulation was attempted but not shown.
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The four components of the SWOT analysis lack depth, breadth, triangulation, and clarity in critical thinking.
One of the four components of the SWOT analysis is missing in the project.
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The SWOT analysis does not analyze (zero points) or poorly analyzes the organization.
Two of the four components of the SWOT analysis are missing in the project.
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Analysis of the force/trend impact on the marketing of an organization |
The analysis of the force/trend impact on the marketing of an organization shows depth, breadth, triangulation, and clarity in critical thinking.
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The analysis fully addresses the force/trend impact on the marketing of an organization.
Triangulation was attempted but not fully shown.
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The analysis of the force/trend impact on the marketing of an organization lacks depth, breadth, triangulation, and clarity in critical thinking.
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The analysis does not address (zero points) or poorly addresses the force/trend impact on the marketing of an organization.
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Writing |
The analysis is well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style.
The work is supported by least five high-quality references including two from peer-reviewed journals.
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The analysis is mostly consistent with graduate-level writing style and may have some spelling and writing errors.
The work is supported by least five high-quality references including two from peer-reviewed journals.
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