BM138 (SMP) Introduction to Small Business Administration: Project 3

Project Description:

SWOT Competitor’s Analysis

Marketing analysts will often spend a great deal of time studying their competitors by conducting internal

and external SWOT analysis. Refer to pp. 136-137 in your textbook.

For Project 2, imagine you are the marketing manager for Payless Shoes

https://www.payless.com/

and you

are particularly concerned with one of your competitors, Famous Footwear

https://www.famousfootwear.com/

Conduct a SWOT analysis on Famous Footwear. Using secondary research, analyze Famous Footwear’s

Strengths, Opportunities, Opportunities and Risks.

If you need some guidance, check out:

https://www.mindtools.com/pages/article/newTMC_05….

Please write a minimum of 3 sentences on Famous Footwear’s:

ï‚·

Strengths

ï‚·

Weaknesses

ï‚·

Opportunities

ï‚·

Threats

You should have a minimum of 12 sentences total. Submit your SWOT analysis to the

Project 3 Dropbox

folder on D2L

.

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